We are constantly bombarded with adverts and promotions informing us what we require to make life easier and more enjoyable. From billboards, to magazines and television adverts to pop ups on our smart phones – there really is no escape. I often wonder who are ‘these people’ who decide I need to purchase £150 Nike running shoes otherwise I will not have an exceptional running experience or I must buy Clarins beauty cream otherwise my skin will become wrinkled prematurely. ‘These people’ are just like you and me employed to capture our attention with their excellent marketing strategies. ‘These people’ carry out thorough research.
The majority of us have desires, some are met and some are unmet. Discontentment comes in when we do not have what we desire and we grow weary of having to wait for it. Unfortunately there is a period of waiting and if you are rather impatient you will struggle during this period. In some circumstances we may have unreasonable desires yet we continue to hold onto them with no actual plan of how we are going to reach our end goal. There must always be goals otherwise how does one intend to go from A to Z?
Whilst we are working towards our plans we must try to maintain a level of joy and peace in our lives. Being unhappy, bitter or resentful will bring us no closer to obtaining what we desire yet how many of us fall foul to this trap? I can put my hands up and state I have had periods of being miserable when an action has not gone to plan and I have to wait, wait in a place I do not wish to. I had to learn the importance of appreciating what I do have – even whilst waiting for what I do not yet have.
I truly believe the rise in reality shows does not help matters, think Celebrity fly on the walls, The Houswives of Atlanta/Cheshire/New York and property programmes showcasing houses valued at £1M+. It leaves us open to constantly scanning the lives of others who are in very fortunate positions and comparing them with ours. There is no benefit whatsoever in comparisons as it steals your joy and heightens your discontentment. Nine to ten years ago I made a decision to stop buying magazines as they were full of adverts encouraging me to buy this, join this, live here, yada yada (they were also costing me a fortune!) These magazines advertised clothes that retailed at £350 for a top and £600 for a dress. I admit that I was clearly buying upmarket magazines targeting a particular clientele in order to avoid ‘trash’ magazines.
In short we should take responsibility to ensure we do not place ourselves in positions where discontentment can grow and fester. We must look after our well-being. If reducing your time spent on social media will help, then do so, if looking at property programmes is beginning to affect the way you view your home then switch off.
How do you deal with discontentment?
Are you quick to acknowledge when the feelings come?