I drafted a post several days ago but felt it was more fitting for the end of the year. You will find out why if you check out my blog next week!
Today, I want to focus on consumerism and what a better time than the Christmas period when most people are buying gifts and enough food to feed the five thousand!
Companies spend a large percentage of their budget on marketing to persuade us to buy their goods and services. Some are needs whilst others are wants. There is a thin line between the two therefore the lines are often blurred. How often have you or a friend uttered;
“I need a holiday” immediately after returning from one
“I need new clothes” despite having a bustling double wardrobe full
I have been guilty of this, especially the first statement. If I had my way, I would travel far more frequently. My love for travelling is to meet a want not a need.
I need customers to keep my side business afloat and I would definitely class the products I sell as wants (make up and beauty). I rely on my customers and potential customers’ need to want to enhance their natural beauty. Without them there would be no business – it is in my best interest to influence their buying. I have worn the make up and taken selfies, shown selfies taken of other women and shared testimonies.
Does your business meet a want or a need?
What marketing strategies do you use?