Appearance – how much importance do you place on it?

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The well known saying “First impressions count” is absolutely true. We have only one opportunity of giving a good impression. After this, people will have already made up their minds of whether they wish to pursue an interest in our business or employ us.  

The way in which we dress and present ourselves speaks volumes. It tells others that we care about ourselves and mean business.  If we are a business owner or an employer, our dress code represents our company/the company.  I would naturally expect a Hair Stylist to have a good cut. Likewise, I expect a Sales Adviser on a beauty stand to be wearing well applied make up.  

I would be extremely reluctant to use either of these services if the persons selling them do not correctly represent. Clients need to be convinced that the product or service you are selling will add something significant to their life. You set the tone.

When watching the news, I never fail to notice how immaculate the News Readers look, from head to toe. The women wear well structured clothes and complimentary make up and the men wear sharp quality suits.  

One may argue that they are not “the type” to dress formally. This is perfectly fine if you are a stay at home mum or dad or you run a business from home where clients do not see you face-to-face. Even then, consideration to your appearance should still be given but perhaps you can adopt a more casual approach.

To end, while our outside appearance has absolutely no bearing on our character or ability to perform, we cannot disregard that it does influence the way in which we are perceived by others. 

How much value do you place on appearance? 

How important is it in your line of work or business?